Bachelor of Science in Mass Communications - Marketing Communications
Marketing Communications is the coordination of companies' communication and marketing programs to create a consistent image and position in the marketplace. The program teaches students countless ways to communicate with multiple and diverse audiences.
This interdisciplinary program includes courses in marketing, advertising, public relations, graphic design, social media, and market research. Elective courses consist of video production, web design, digital photography, search engine optimization and business. Practical preparation allows students to work with actual clients to develop promotional campaigns, logos, posters, and advertisements to promote goods and services. Students can join Public Relations Student Society of America a national organization that offers conferences, internships, and jobs.
Students complete the program with a customized toolbox of communication skills and a professional portfolio that will allow them to pursue careers as advertising account managers, digital media strategists, engagement coordinators, public relations specialists, marketing associates, and social media directors.
Graduates have found that the diversity of the program has allowed them to be more marketable. They are able to open their own agency, be a one-person operation in a small business, or a specialist in a large company with the versatility to pitch in other areas when needed. If you are looking for a university with experienced faculty, an affordable and quality degree, then you are in the right place!